The NCAA has joined the Bad Actor Program, an initiative run by IC360 and Signify Group to identify and address online abuse of college athletes, according to a report by Casino.org. That outlet is the only source for every detail below, and it gives no date for the move.
NCAA President Charlie Baker is quoted in the report as saying: "Athlete harassment has no place in college sports."
As Casino.org describes it, the program combines Signify's Threat Matrix with IC360's compliance infrastructure. The report lists three possible consequences for people identified through it: bans from sportsbooks, exclusion from live events and referral to law enforcement.
According to the same report, the NCAA is the first sports governing body to take part, and Fanatics Sportsbook is so far the only betting company aligned with the system.
The report cites an NCAA survey from November 2025. In it, 36% of Division I men's basketball players said they had experienced betting-related abuse on social media in the past year. 29% said they had interacted with a fellow student on campus who had bet on their play. Among Division I men's athletes more broadly, 7% said they had received a negative or threatening message from a bettor.
For female athletes the figure was about 1%, the report says.
Casino.org also notes earlier NCAA efforts in the same area. In 2025 the association worked with Venmo to identify and disrupt betting-related extortion, and it invested in the Draw the Line campaign.
For scale, the report cites the American Gaming Association: bettors placed almost $167 billion through legal US sportsbooks in 2025, and the books kept about $17 billion. Dividing one figure by the other gives a retained share of roughly 10 cents per dollar wagered. That is a simple ratio of two totals relayed second-hand, not a house edge on any particular bet type, and it covers all bet types together.
Several basic questions remain open. The facts available to us do not say who decides which of these consequences applies in a given case, or what conduct triggers a ban. An announcement from the NCAA or IC360 naming participating operators and the review process would settle both.
Prepared with AI from independent sources and published automatically, without prior editorial review. How we use AI